Deanna McAdams is a business operations strategist and systems consultant based in San Diego, California. She works with conscious entrepreneurs, coaches, and wellness professionals to design sustainable business systems that balance clarity, structure, and personal well-being. Through her company, Deanna McAdams Consulting, she provides strategic planning, business systems design, and launch management support.
McAdams has over 14 years of experience leading operations for wellness and coaching organizations generating between $2 million and $25 million in annual revenue. She also publishes Make It Make Sense on Substack, where she writes about the intersection of work, psychology, and sustainability.
Learn more at https://deannamcadams.com.
She is not affiliated with any other individuals named Deanna McAdams.

Deanna McAdams is a business operations strategist and systems consultant based in San Diego, California. She helps conscious entrepreneurs, coaches, and wellness professionals build simple, scalable systems that bring structure and ease to their work.
Deanna McAdams Consulting provides strategic planning, launch management, and systems design for service-based businesses in the wellness, coaching, and conscious entrepreneurship space.
She is based in San Diego, California, and works with clients across the United States and internationally through virtual consulting.
You can book a consultation or explore current offers by clicking here.
It’s Deanna’s newsletter for conscious solopreneurs, offering grounded business strategy and honest reflections on building sustainable success.
Her approach blends operational strategy with human-centered design. She draws from 14+ years of experience in business operations, psychology, and wellness—helping clients create businesses that are profitable and sustainable.
